Broccoli comes from Italy, where it was grown in ancient Roman times. Today it's a year-round staple for cooks everywhere, and numerous heirloom varieties are starting to appear in farmer’s markets and specialty grocers, with colorful hues from green to purple to white. Other new arrivals on the veggie scene, all relatives or hybrids of broccoli, include broccoflower, broccolette and Romanesco.
Broccoli is tasty raw and often appears in salads and on crudité platters, but it’s even more delicious cooked. Broccoli is a versatile vegetable and works beautifully when roasted, steamed, braised, stir-fried or sautéed. Properly cooked, broccoli keeps its bright green color and has a gently crisp-tender texture.
Why choose organic broccoli?
How to select and store broccoli
Tips for using broccoli
Earthbound Farm organic broccoli is an excellent source of vitamins C, K and folate, and a good source of vitamin A, manganese, fiber, potassium, Vitamin B6, phosphorus and riboflavin.
Broccoli is part of the cruciferous family of vegetables, which makes it rich in a unique antioxidant that, when consumed as part of a healthy diet, may play a role in reducing the risk of certain chronic diseases. Broccoli is also a great source of lutein and zeaxanthin, antioxidants shown to promote eye health and possibly protect against age-related macular degeneration (eye disease).
Men, specifically, may benefit from eating broccoli; it contains the mineral selenium, which research shows may play a role in prostate health. Try eating broccoli with produce that contains iron, such as spinach and potatoes, as the vitamin C in broccoli will help the body absorb iron from plant-based sources.
Why choose organic broccoli?
Broccoli is #27 on the Environmental Working Group's “Shopper’s Guide to Pesticides in Produce,” a list of produce that carries the most pesticide residues when grown conventionally. So choosing organic broccoli makes good sense — especially for children, whose growing bodies are so much more susceptible to environmental chemical exposures than adults’.
At Earthbound Farm, we grow our broccoli without toxic synthetic pesticides and fertilizers, using sustainable farming methods that protect the environment and help keep pesticides out of our soil, air, water, and food supply. Organic food is the healthiest choice for people and the planet — and we think organic broccoli tastes better, too!
WhatsOnMyFood.org from the Pesticide Action Network shows you searchable results for vegetables like broccoli and a wide range of other organic and conventional foods. It’s an easy-to-use and empowering tool for learning about pesticide residues and their health effects for all of us.
Versatile broccoli is delicious raw or cooked, and it’s packed with so many complex nutrients that it’s often called a “superfood.”